A rough, gritty walk through the streets of downtown LA provide a perfect parallel for the MG Black line.

Info: Erik Hart's Morphine Generation goes gritty and badass as he explores his Black Label. Lloyd DeSouza utilizes deliberate follow moves, handheld style, to hard cut into each look. Model AJ English personifies the attitude of the line as he charges towards us, on a potentially anarchist mission. Attention is placed to the unique cut of some of the pieces, a quality Erik Hart is known for in L.A. and around the world.

MG Black Credits

Producer: Box Eight/Chad Wilson/Erik Hart
Stylist: James Kim
Director: Lloyd DeSouza
Cinematographer: Kevin Gosselin
Edit/Color: Lloyd DeSouza/Kevin Gosselin