http://www.blackswan.tv B S Wed, 12 Oct 2011 00:50:47 +0000 http://www.blackswan.tv en http://www.blackswan.tv/RENAULT-Publicis http://www.blackswan.tv/following/blackswan.tv/RENAULT-Publicis Wed, 12 Oct 2011 00:50:47 +0000 B S 2135675 The Renault Koleos brings a bit of class to the wild landscape of the African Plains as Black Swan's Nick Losq directs a charming animated spot to showcase the SUV.Info: Working with Animation Studio Mathematic, Black Swan's Nick Losq introduces the high-brow Koleos into the wilds of Africa. Entering from the horizon on an African plain, the vehicle's presence demands a formal and classy approach, something unique in an SUV. The observers in this piece were the lovable locals of the area - the Meerkats. The Meerkat is wonderfully unique in that it exhibits such a wide range of human-like mannerisms and movements. Mathematic and Nick Losq focused on naturally anthropomorphizing the characters for the audience without instilling any cartoony actions. Shows such as “Meerkat Manor” were used as the guide for the animators in order manifest individualized personality within our small team of Meerkats, while keeping their movements natural and ‘wild’. It was important to create a duality of personality in our Meerkats for this spot. Initially we observe them, like a documentary, in their natural habitat playing in an uncivilized way: play-fighting, picking fleas, lazing around in an unflattering manner. As soon as they pop out of their hole in Tuxedos, however, their performances shift to something very civilized and genteel: chins up, chest out, arms down - but not departing from any natural movement of the animal. This method of directing the animation was a fantastic way to further compliment and reinforce the message that Koleos and Renault are presenting. Credit List (coming soon) Renault Final Picture: <img src="http://payload.cargocollective.com/1/2/64138/2135675/26_RENAULT_final-picture.01_1024.jpg" width="980" height="550" width_o="980" height_o="550" src_o="http://payload.cargocollective.com/1/2/64138/2135675/26_RENAULT_final-picture.01_o.jpg" data-mid="10652574" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/2135675/26_RENAULT_final-picture.02_1024.jpg" width="980" height="550" width_o="980" height_o="550" src_o="http://payload.cargocollective.com/1/2/64138/2135675/26_RENAULT_final-picture.02_o.jpg" data-mid="10652576" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/2135675/26_RENAULT_final-picture.03_1024.jpg" width="980" height="550" width_o="980" height_o="550" src_o="http://payload.cargocollective.com/1/2/64138/2135675/26_RENAULT_final-picture.03_o.jpg" data-mid="10652579" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/2135675/26_RENAULT_final-picture.04_1024.jpg" width="980" height="550" width_o="980" height_o="550" src_o="http://payload.cargocollective.com/1/2/64138/2135675/26_RENAULT_final-picture.04_o.jpg" data-mid="10652581" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/2135675/26_RENAULT_final-picture.05_1024.jpg" width="980" height="550" width_o="980" height_o="550" src_o="http://payload.cargocollective.com/1/2/64138/2135675/26_RENAULT_final-picture.05_o.jpg" data-mid="10652582" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/2135675/26_RENAULT_final-picture.06_1024.jpg" width="980" height="550" width_o="980" height_o="550" src_o="http://payload.cargocollective.com/1/2/64138/2135675/26_RENAULT_final-picture.06_o.jpg" data-mid="10652583" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/2135675/26_RENAULT_final-picture.07_1024.jpg" width="980" height="550" width_o="980" height_o="550" src_o="http://payload.cargocollective.com/1/2/64138/2135675/26_RENAULT_final-picture.07_o.jpg" data-mid="10652585" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/2135675/26_RENAULT_final-picture.08_1024.jpg" width="980" height="550" width_o="980" height_o="550" src_o="http://payload.cargocollective.com/1/2/64138/2135675/26_RENAULT_final-picture.08_o.jpg" data-mid="10652586" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/2135675/26_RENAULT_final-picture.09_1024.jpg" width="980" height="550" width_o="980" height_o="550" src_o="http://payload.cargocollective.com/1/2/64138/2135675/26_RENAULT_final-picture.09_o.jpg" data-mid="10652587" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/2135675/26_RENAULT_final-picture.10_1024.jpg" width="980" height="550" width_o="980" height_o="550" src_o="http://payload.cargocollective.com/1/2/64138/2135675/26_RENAULT_final-picture.10_o.jpg" data-mid="10652589" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/2135675/26_RENAULT_final-picture.11_1024.jpg" width="980" height="550" width_o="980" height_o="550" src_o="http://payload.cargocollective.com/1/2/64138/2135675/26_RENAULT_final-picture.11_o.jpg" data-mid="10652590" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/2135675/26_RENAULT_final-picture.12_1024.jpg" width="980" height="550" width_o="980" height_o="550" src_o="http://payload.cargocollective.com/1/2/64138/2135675/26_RENAULT_final-picture.12_o.jpg" data-mid="10652592" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/2135675/26_RENAULT_final-picture.13_1024.jpg" width="980" height="550" width_o="980" height_o="550" src_o="http://payload.cargocollective.com/1/2/64138/2135675/26_RENAULT_final-picture.13_o.jpg" data-mid="10652593" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/2135675/26_RENAULT_final-picture.14_1024.jpg" width="980" height="550" width_o="980" height_o="550" src_o="http://payload.cargocollective.com/1/2/64138/2135675/26_RENAULT_final-picture.14_o.jpg" data-mid="10652594" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/2135675/26_RENAULT_final-picture.15_1024.jpg" width="980" height="550" width_o="980" height_o="550" src_o="http://payload.cargocollective.com/1/2/64138/2135675/26_RENAULT_final-picture.15_o.jpg" data-mid="10652595" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/2135675/26_RENAULT_final-picture.16_1024.jpg" width="980" height="550" width_o="980" height_o="550" src_o="http://payload.cargocollective.com/1/2/64138/2135675/26_RENAULT_final-picture.16_o.jpg" data-mid="10652596" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/2135675/26_RENAULT_final-picture.17_1024.jpg" width="980" height="550" width_o="980" height_o="550" src_o="http://payload.cargocollective.com/1/2/64138/2135675/26_RENAULT_final-picture.17_o.jpg" data-mid="10652597" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/2135675/26_RENAULT_final-picture.18_1024.jpg" width="980" height="550" width_o="980" height_o="550" src_o="http://payload.cargocollective.com/1/2/64138/2135675/26_RENAULT_final-picture.18_o.jpg" data-mid="10652598" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/2135675/26_RENAULT_final-picture.19_1024.jpg" width="980" height="550" width_o="980" height_o="550" src_o="http://payload.cargocollective.com/1/2/64138/2135675/26_RENAULT_final-picture.19_o.jpg" data-mid="10652600" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/2135675/26_RENAULT_final-picture.20_1024.jpg" width="980" height="550" width_o="980" height_o="550" src_o="http://payload.cargocollective.com/1/2/64138/2135675/26_RENAULT_final-picture.20_o.jpg" data-mid="10652601" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/2135675/26_RENAULT_final-picture.21_1024.jpg" width="980" height="550" width_o="980" height_o="550" src_o="http://payload.cargocollective.com/1/2/64138/2135675/26_RENAULT_final-picture.21_o.jpg" data-mid="10652602" border="0" align="left"/> Renault Process Imagery: <img src="http://payload.cargocollective.com/1/2/64138/2135675/26_RENAULT_process.01_1024.JPG" width="980" height="615" width_o="980" height_o="615" src_o="http://payload.cargocollective.com/1/2/64138/2135675/26_RENAULT_process.01_o.JPG" data-mid="10652960" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/2135675/26_RENAULT_process.02_1024.JPG" width="980" height="615" width_o="980" height_o="615" src_o="http://payload.cargocollective.com/1/2/64138/2135675/26_RENAULT_process.02_o.JPG" data-mid="10652961" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/2135675/26_RENAULT_process.03_1024.JPG" width="980" height="615" width_o="980" height_o="615" src_o="http://payload.cargocollective.com/1/2/64138/2135675/26_RENAULT_process.03_o.JPG" data-mid="10652962" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/2135675/26_RENAULT_process.04_1024.JPG" width="980" height="615" width_o="980" height_o="615" src_o="http://payload.cargocollective.com/1/2/64138/2135675/26_RENAULT_process.04_o.JPG" data-mid="10652155" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/2135675/26_RENAULT_process.05_1024.jpg" width="980" height="615" width_o="980" height_o="615" src_o="http://payload.cargocollective.com/1/2/64138/2135675/26_RENAULT_process.05_o.jpg" data-mid="10652156" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/2135675/26_RENAULT_process.06_1024.jpg" width="980" height="615" width_o="980" height_o="615" src_o="http://payload.cargocollective.com/1/2/64138/2135675/26_RENAULT_process.06_o.jpg" data-mid="10652158" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/2135675/26_RENAULT_process.07_1024.JPG" width="980" height="615" width_o="980" height_o="615" src_o="http://payload.cargocollective.com/1/2/64138/2135675/26_RENAULT_process.07_o.JPG" data-mid="10652159" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/2135675/26_RENAULT_process.08_1024.jpg" width="980" height="615" width_o="980" height_o="615" src_o="http://payload.cargocollective.com/1/2/64138/2135675/26_RENAULT_process.08_o.jpg" data-mid="10652160" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/2135675/26_RENAULT_process.09_1024.JPG" width="980" height="615" width_o="980" height_o="615" src_o="http://payload.cargocollective.com/1/2/64138/2135675/26_RENAULT_process.09_o.JPG" data-mid="10652161" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/2135675/26_RENAULT_process.10_1024.JPG" width="980" height="615" width_o="980" height_o="615" src_o="http://payload.cargocollective.com/1/2/64138/2135675/26_RENAULT_process.10_o.JPG" data-mid="10652163" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/2135675/26_RENAULT_process.11_1024.JPG" width="980" height="615" width_o="980" height_o="615" src_o="http://payload.cargocollective.com/1/2/64138/2135675/26_RENAULT_process.11_o.JPG" data-mid="10652165" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/2135675/26_RENAULT_process.12_1024.jpg" width="980" height="615" width_o="980" height_o="615" src_o="http://payload.cargocollective.com/1/2/64138/2135675/26_RENAULT_process.12_o.jpg" data-mid="10652166" border="0" align="left"/> http://www.blackswan.tv/ROARK http://www.blackswan.tv/following/blackswan.tv/ROARK Wed, 28 Sep 2011 23:20:25 +0000 B S 2045053 Taking a step forward from their last films, Roark's hero character evolves to expand the line further.Info: Roark, a Los Angeles label that continues to grow, globally, expands on the abstract narrative that has marked their fashion films. Lloyd DeSouza comes on to transform model Walker Michaels into a stoic warrior-scholar, ready to take the brand in a new direction, globally minded. Though rooted in basics, the line is accented with rich leathers and jackets that have defined their silhouette. While keeping the focus on the cut and texture of the clothing, we still weave a tight storyline that follows our hero as he prepares for his next 'mission'. Lauren Elaine Credits Producer: Roark Collective Stylist: Chris Allison Director: Lloyd DeSouza Cinematographer: Kevin Gosselin Edit/Color: Lloyd DeSouza http://www.blackswan.tv/LAUREN-ELAINE http://www.blackswan.tv/following/blackswan.tv/LAUREN-ELAINE Wed, 28 Sep 2011 23:20:24 +0000 B S 2045048 A masquerade teases a search for unattainable love as we explore the dark tone of Lauren Elaine's Black Label.Info: Lloyd DeSouza worked with Lauren Elaine and her team of stylists to create a dark masquerade fantasy to showcase her new Black Label line. Utilizing the great set pieces in hidden antiques warehouse, a slow reveal matched with more dreamlike imagery explores the design styles of Lauren Elaine. The video teases, as models interact directly with our camera, yet seemingly ignore our hero man, till the end when the hero and the lens become one and the same. Ford Model Kiersten Brada dove into the role of the seductress as she hides behind a mask, toying with our lead, while playing to the camera in more dream-like flashes. Lauren Elaine Credits Producer: Adam Powell & Lauren Elaine Stylist: Lauren Elaine Director: Lloyd DeSouza Cinematographer: Kevin Gosselin Edit/Color: Sam Cividanis http://www.blackswan.tv/MG-BLACK http://www.blackswan.tv/following/blackswan.tv/MG-BLACK Wed, 28 Sep 2011 23:20:22 +0000 B S 2045040 A rough, gritty walk through the streets of downtown LA provide a perfect parallel for the MG Black line.Info: Erik Hart's Morphine Generation goes gritty and badass as he explores his Black Label. Lloyd DeSouza utilizes deliberate follow moves, handheld style, to hard cut into each look. Model AJ English personifies the attitude of the line as he charges towards us, on a potentially anarchist mission. Attention is placed to the unique cut of some of the pieces, a quality Erik Hart is known for in L.A. and around the world. MG Black Credits Producer: Box Eight/Chad Wilson/Erik Hart Stylist: James Kim Director: Lloyd DeSouza Cinematographer: Kevin Gosselin Edit/Color: Lloyd DeSouza/Kevin Gosselin http://www.blackswan.tv/IBM-B-REEL http://www.blackswan.tv/following/blackswan.tv/IBM-B-REEL Wed, 28 Sep 2011 17:59:25 +0000 B S 2067307 Black Swan creates a graphical language, integrated into 3D elements to bring IBM's centennial day of service to life.Info: IBM's Day of Service celebrates the numerous ways IBM members, from employees to executives, contribute to making society better as a whole. Production Company BReel approached Black Swan, tasking us with taking the many stories and statistics of this honorable endeavor and creating a visual language and design that would translate over the breadth of the video presentation. Utilizing Building Blocks as a foundation, the idea was to play with depth, uncovering new layers of data and stories on different levels. As we dive deeper into the spot the content and environment takes a more structural shape, keeping thing organized in the IBM paradigm. At the same time the idea was to keep it fun and interactive for the viewer, so a 3D environment builds out from this base to engage the audience and kick up the wow factor. <img src="http://payload.cargocollective.com/1/2/64138/2067307/22_IBM_CENTENNIAL_01_1024.JPG" width="980" height="570" width_o="980" height_o="570" src_o="http://payload.cargocollective.com/1/2/64138/2067307/22_IBM_CENTENNIAL_01_o.JPG" data-mid="10294117" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/2067307/22_IBM_CENTENNIAL_02_12_1024.JPG" width="980" height="570" width_o="980" height_o="570" src_o="http://payload.cargocollective.com/1/2/64138/2067307/22_IBM_CENTENNIAL_02_12_o.JPG" data-mid="10294287" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/2067307/22_IBM_CENTENNIAL_03_1024.JPG" width="980" height="570" width_o="980" height_o="570" src_o="http://payload.cargocollective.com/1/2/64138/2067307/22_IBM_CENTENNIAL_03_o.JPG" data-mid="10294297" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/2067307/22_IBM_CENTENNIAL_04_4_1024.JPG" width="980" height="570" width_o="980" height_o="570" src_o="http://payload.cargocollective.com/1/2/64138/2067307/22_IBM_CENTENNIAL_04_4_o.JPG" data-mid="10294219" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/2067307/22_IBM_CENTENNIAL_07_7_1024.JPG" width="980" height="570" width_o="980" height_o="570" src_o="http://payload.cargocollective.com/1/2/64138/2067307/22_IBM_CENTENNIAL_07_7_o.JPG" data-mid="10294218" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/2067307/22_IBM_CENTENNIAL_06_1024.JPG" width="980" height="570" width_o="980" height_o="570" src_o="http://payload.cargocollective.com/1/2/64138/2067307/22_IBM_CENTENNIAL_06_o.JPG" data-mid="10294129" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/2067307/22_IBM_CENTENNIAL_05_1024.JPG" width="980" height="570" width_o="980" height_o="570" src_o="http://payload.cargocollective.com/1/2/64138/2067307/22_IBM_CENTENNIAL_05_o.JPG" data-mid="10294127" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/2067307/22_IBM_CENTENNIAL_08_1024.JPG" width="980" height="570" width_o="980" height_o="570" src_o="http://payload.cargocollective.com/1/2/64138/2067307/22_IBM_CENTENNIAL_08_o.JPG" data-mid="10294132" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/2067307/22_IBM_CENTENNIAL_09_1024.JPG" width="980" height="570" width_o="980" height_o="570" src_o="http://payload.cargocollective.com/1/2/64138/2067307/22_IBM_CENTENNIAL_09_o.JPG" data-mid="10294133" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/2067307/22_IBM_CENTENNIAL_10_1024.JPG" width="980" height="570" width_o="980" height_o="570" src_o="http://payload.cargocollective.com/1/2/64138/2067307/22_IBM_CENTENNIAL_10_o.JPG" data-mid="10294136" border="0" align="left"/> IBM Centennial Credit list Agency: Ogilvy & Mather Director: David Estis / B-REEL Visual Production: Black Swan Executive Producer: Matt Winkel Creative Director: Nick Losq Design Director: John Fan Graphic Designer: Rafael Macho 3D Artist: Chris Clyne Producer: Joyce Pan http://www.blackswan.tv/FLASH-ON-THE-BEACH http://www.blackswan.tv/following/blackswan.tv/FLASH-ON-THE-BEACH Tue, 20 Sep 2011 00:55:47 +0000 B S 2026498 Black Swan's Bradley Munkowitz brands an international design conference with an abstract dance narrative under a custom designed LED grid.Info: Every year a group of the world's elite designers and technologists take to the shores of Brighton Beach to meld their minds into one creative energy - known as FLASH ON THE BEACH.. Each year one artist is commissioned to create the title sequence for the conference - and our own Bradley Munkowitz humbly accepted the invitation to create something spectacular for the 2011 event... THE INSPIRATION The initial inspiration was to take graphic pixelated light sequencing and integrate it into a live-action modern dance piece. This ultimately translated into building a unique LED light grid that would serve as the primary light source for the talent below. Immediately, A narrative evolved: a creative soul searches for inspiration as he faces manifestations of his inner ghosts. The LED grid provided a captivating device to parallel the emotion while the dancers ultimately lead the viewer through this unforgettable journey. <img src="http://payload.cargocollective.com/1/2/64138/2026498/FOTB_06-EXTRAS.01_109_1024.JPG" width="980" height="452" width_o="980" height_o="452" src_o="http://payload.cargocollective.com/1/2/64138/2026498/FOTB_06-EXTRAS.01_109_o.JPG" data-mid="10079847" border="0" align="left"/> THE TREATMENT The Creative Process: Our hero is going through an inner turmoil that manifests in a dramatic interaction with his demons and muses.  This is ultimately a personification of the creative process - the dire search for inspiration and the clarity to propel. The three seductresses that descend upon him represent the various stages of his awakening. The first is doubt and indecision - represented by the REAPER. She challenges him and he is eventually is forced into submission as she envelopes him, enabling his insecurity. The second set of seductresses are twin GAZELLES who play a back and forth. They are the conflicting ideas that float in a the head of an artist as he tries to manifest his turmoil into inspired focus. The last seductress is the FIREBALL. She is the spark that lights the fire in the artist to create something beautiful. It is pure passion, a coming together of the artist and his muse.. Throughout this awakening process his clouded vision is purified by the lights above to usher in the physical and mental clarity of his inspired self. THE PROCESS THE LED GRID LED Grid Build: Faced with the daunting task of building a unique LED light grid, the Black Swan team, along with lighting design team Embrace the Void, took to the skies in lifts to rig 169 LED lights to a grid. Every four to six bulbs were linked to a distro and decoder box that transmitted data to the LEDS corresponding the the lights. Each Decoder needed to be properly linked, then run through a master box that was wired to an MBOX interface to run original LED sequences created by Munkowitz. The arduous process took two full days to wire properly and set up, but in the end was worth the effort. <img src="http://payload.cargocollective.com/1/2/64138/2026498/FOTB_01-LIGHTS-ASSEMBLY.01_1024.JPG" width="980" height="653" width_o="980" height_o="653" src_o="http://payload.cargocollective.com/1/2/64138/2026498/FOTB_01-LIGHTS-ASSEMBLY.01_o.JPG" data-mid="10077372" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/2026498/FOTB_01-LIGHTS-ASSEMBLY.02_1024.JPG" width="980" height="653" width_o="980" height_o="653" src_o="http://payload.cargocollective.com/1/2/64138/2026498/FOTB_01-LIGHTS-ASSEMBLY.02_o.JPG" data-mid="10077374" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/2026498/FOTB_01-LIGHTS-ASSEMBLY.03_1024.JPG" width="980" height="653" width_o="980" height_o="653" src_o="http://payload.cargocollective.com/1/2/64138/2026498/FOTB_01-LIGHTS-ASSEMBLY.03_o.JPG" data-mid="10077375" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/2026498/FOTB_01-LIGHTS-ASSEMBLY.04_1024.JPG" width="980" height="653" width_o="980" height_o="653" src_o="http://payload.cargocollective.com/1/2/64138/2026498/FOTB_01-LIGHTS-ASSEMBLY.04_o.JPG" data-mid="10077378" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/2026498/FOTB_01-LIGHTS-ASSEMBLY.06_1024.JPG" width="980" height="653" width_o="980" height_o="653" src_o="http://payload.cargocollective.com/1/2/64138/2026498/FOTB_01-LIGHTS-ASSEMBLY.06_o.JPG" data-mid="10077382" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/2026498/FOTB_01-LIGHTS-ASSEMBLY.08_1024.JPG" width="980" height="653" width_o="980" height_o="653" src_o="http://payload.cargocollective.com/1/2/64138/2026498/FOTB_01-LIGHTS-ASSEMBLY.08_o.JPG" data-mid="10077390" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/2026498/FOTB_01-LIGHTS-ASSEMBLY.09_1024.JPG" width="980" height="653" width_o="980" height_o="653" src_o="http://payload.cargocollective.com/1/2/64138/2026498/FOTB_01-LIGHTS-ASSEMBLY.09_o.JPG" data-mid="10077391" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/2026498/FOTB_01-LIGHTS-ASSEMBLY.10_1024.JPG" width="980" height="653" width_o="980" height_o="653" src_o="http://payload.cargocollective.com/1/2/64138/2026498/FOTB_01-LIGHTS-ASSEMBLY.10_o.JPG" data-mid="10077392" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/2026498/FOTB_01-LIGHTS-ASSEMBLY.11_1024.JPG" width="980" height="653" width_o="980" height_o="653" src_o="http://payload.cargocollective.com/1/2/64138/2026498/FOTB_01-LIGHTS-ASSEMBLY.11_o.JPG" data-mid="10077393" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/2026498/FOTB_01-LIGHTS-ASSEMBLY.12_1024.JPG" width="980" height="653" width_o="980" height_o="653" src_o="http://payload.cargocollective.com/1/2/64138/2026498/FOTB_01-LIGHTS-ASSEMBLY.12_o.JPG" data-mid="10077394" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/2026498/FOTB_01-LIGHTS-ASSEMBLY.13_1024.JPG" width="980" height="653" width_o="980" height_o="653" src_o="http://payload.cargocollective.com/1/2/64138/2026498/FOTB_01-LIGHTS-ASSEMBLY.13_o.JPG" data-mid="10077396" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/2026498/FOTB_01-LIGHTS-ASSEMBLY.14_1024.JPG" width="980" height="653" width_o="980" height_o="653" src_o="http://payload.cargocollective.com/1/2/64138/2026498/FOTB_01-LIGHTS-ASSEMBLY.14_o.JPG" data-mid="10077398" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/2026498/FOTB_01-LIGHTS-ASSEMBLY.15_1024.JPG" width="980" height="653" width_o="980" height_o="653" src_o="http://payload.cargocollective.com/1/2/64138/2026498/FOTB_01-LIGHTS-ASSEMBLY.15_o.JPG" data-mid="10077399" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/2026498/FOTB_01-LIGHTS-ASSEMBLY.16_1024.JPG" width="980" height="653" width_o="980" height_o="653" src_o="http://payload.cargocollective.com/1/2/64138/2026498/FOTB_01-LIGHTS-ASSEMBLY.16_o.JPG" data-mid="10077400" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/2026498/FOTB_01-LIGHTS-ASSEMBLY.17_1024.JPG" width="980" height="653" width_o="980" height_o="653" src_o="http://payload.cargocollective.com/1/2/64138/2026498/FOTB_01-LIGHTS-ASSEMBLY.17_o.JPG" data-mid="10077402" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/2026498/FOTB_01-LIGHTS-ASSEMBLY.19_1024.JPG" width="980" height="653" width_o="980" height_o="653" src_o="http://payload.cargocollective.com/1/2/64138/2026498/FOTB_01-LIGHTS-ASSEMBLY.19_o.JPG" data-mid="10077405" border="0" align="left"/> LED Grid Illumination: The story, though abstract, is still an emotional one for our hero.  In order to translate the movements of the dancers with the lights of the LED grid, original patterns were created by munko to parallel the movements. Over the course of weeks each individual light bulb was programmed, from color to luminosity, to create a visual tapestry that matched both the ebb and flow of the music.   Additionally, it added to the tension and release of the dancers and they explored the space and each other. Essentially LIGHT was the production design for our characters to explore, and their landscape was meticulously created to enhance our lead character's journey. <img src="http://payload.cargocollective.com/1/2/64138/2026498/FOTB_02-LIGHTS-ILLUMINATE.01_20_1024.JPG" width="980" height="653" width_o="980" height_o="653" src_o="http://payload.cargocollective.com/1/2/64138/2026498/FOTB_02-LIGHTS-ILLUMINATE.01_20_o.JPG" data-mid="10079711" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/2026498/FOTB_02-LIGHTS-ILLUMINATE.02_1024.JPG" width="980" height="653" width_o="980" height_o="653" src_o="http://payload.cargocollective.com/1/2/64138/2026498/FOTB_02-LIGHTS-ILLUMINATE.02_o.JPG" data-mid="10077407" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/2026498/FOTB_02-LIGHTS-ILLUMINATE.03_1024.JPG" width="980" height="653" width_o="980" height_o="653" src_o="http://payload.cargocollective.com/1/2/64138/2026498/FOTB_02-LIGHTS-ILLUMINATE.03_o.JPG" data-mid="10077408" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/2026498/FOTB_02-LIGHTS-ILLUMINATE.04_1024.JPG" width="980" height="653" width_o="980" height_o="653" src_o="http://payload.cargocollective.com/1/2/64138/2026498/FOTB_02-LIGHTS-ILLUMINATE.04_o.JPG" data-mid="10077409" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/2026498/FOTB_02-LIGHTS-ILLUMINATE.05_1024.JPG" width="980" height="653" width_o="980" height_o="653" src_o="http://payload.cargocollective.com/1/2/64138/2026498/FOTB_02-LIGHTS-ILLUMINATE.05_o.JPG" data-mid="10077412" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/2026498/FOTB_02-LIGHTS-ILLUMINATE.06_1024.JPG" width="980" height="653" width_o="980" height_o="653" src_o="http://payload.cargocollective.com/1/2/64138/2026498/FOTB_02-LIGHTS-ILLUMINATE.06_o.JPG" data-mid="10077414" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/2026498/FOTB_02-LIGHTS-ILLUMINATE.07_1024.JPG" width="980" height="653" width_o="980" height_o="653" src_o="http://payload.cargocollective.com/1/2/64138/2026498/FOTB_02-LIGHTS-ILLUMINATE.07_o.JPG" data-mid="10077416" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/2026498/FOTB_02-LIGHTS-ILLUMINATE.08_1024.JPG" width="980" height="653" width_o="980" height_o="653" src_o="http://payload.cargocollective.com/1/2/64138/2026498/FOTB_02-LIGHTS-ILLUMINATE.08_o.JPG" data-mid="10077418" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/2026498/FOTB_02-LIGHTS-ILLUMINATE.09_1024.JPG" width="980" height="653" width_o="980" height_o="653" src_o="http://payload.cargocollective.com/1/2/64138/2026498/FOTB_02-LIGHTS-ILLUMINATE.09_o.JPG" data-mid="10077419" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/2026498/FOTB_02-LIGHTS-ILLUMINATE.10_1024.JPG" width="980" height="653" width_o="980" height_o="653" src_o="http://payload.cargocollective.com/1/2/64138/2026498/FOTB_02-LIGHTS-ILLUMINATE.10_o.JPG" data-mid="10077421" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/2026498/FOTB_02-LIGHTS-ILLUMINATE.11_1024.JPG" width="980" height="653" width_o="980" height_o="653" src_o="http://payload.cargocollective.com/1/2/64138/2026498/FOTB_02-LIGHTS-ILLUMINATE.11_o.JPG" data-mid="10077422" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/2026498/FOTB_02-LIGHTS-ILLUMINATE.12_1024.JPG" width="980" height="653" width_o="980" height_o="653" src_o="http://payload.cargocollective.com/1/2/64138/2026498/FOTB_02-LIGHTS-ILLUMINATE.12_o.JPG" data-mid="10077423" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/2026498/FOTB_02-LIGHTS-ILLUMINATE.13_1024.JPG" width="980" height="653" width_o="980" height_o="653" src_o="http://payload.cargocollective.com/1/2/64138/2026498/FOTB_02-LIGHTS-ILLUMINATE.13_o.JPG" data-mid="10077425" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/2026498/FOTB_02-LIGHTS-ILLUMINATE.15_1024.JPG" width="980" height="653" width_o="980" height_o="653" src_o="http://payload.cargocollective.com/1/2/64138/2026498/FOTB_02-LIGHTS-ILLUMINATE.15_o.JPG" data-mid="10077428" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/2026498/FOTB_02-LIGHTS-ILLUMINATE.16_1024.JPG" width="980" height="653" width_o="980" height_o="653" src_o="http://payload.cargocollective.com/1/2/64138/2026498/FOTB_02-LIGHTS-ILLUMINATE.16_o.JPG" data-mid="10077430" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/2026498/FOTB_02-LIGHTS-ILLUMINATE.17_1024.JPG" width="980" height="653" width_o="980" height_o="653" src_o="http://payload.cargocollective.com/1/2/64138/2026498/FOTB_02-LIGHTS-ILLUMINATE.17_o.JPG" data-mid="10077433" border="0" align="left"/> LED SEQUENCING PATTERN THE STYLING Character Development: The styling of the characters became the cornerstone that would link the characters in this fabricated world. Our hero begins with dark black contacts that envelope his eyesight. As he progresses, the light coming in, he begins to lose the darkness. This was represented by a bleeding of the black along his face. Special contacts were created and fit - one for his start, and a second pair that were more cloudy to represent the later stages. The female dancers were outfitted with clothing that best mimicked the color pallettes from the LED grid, but also allowed for a great freedom of movement to get the most dynamic performances. Appearances were also enhanced by striking make-up and paint that punctuated the look of each muse. <img src="http://payload.cargocollective.com/1/2/64138/2026498/FOTB_03-STYLING.01_1024.JPG" width="980" height="653" width_o="980" height_o="653" src_o="http://payload.cargocollective.com/1/2/64138/2026498/FOTB_03-STYLING.01_o.JPG" data-mid="10077435" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/2026498/FOTB_03-STYLING.02_1024.JPG" width="980" height="653" width_o="980" height_o="653" src_o="http://payload.cargocollective.com/1/2/64138/2026498/FOTB_03-STYLING.02_o.JPG" data-mid="10077436" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/2026498/FOTB_03-STYLING.03_1024.JPG" width="980" height="653" width_o="980" height_o="653" src_o="http://payload.cargocollective.com/1/2/64138/2026498/FOTB_03-STYLING.03_o.JPG" data-mid="10077437" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/2026498/FOTB_03-STYLING.04_1024.JPG" width="980" height="653" width_o="980" height_o="653" src_o="http://payload.cargocollective.com/1/2/64138/2026498/FOTB_03-STYLING.04_o.JPG" data-mid="10077438" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/2026498/FOTB_03-STYLING.06_1024.JPG" width="980" height="653" width_o="980" height_o="653" src_o="http://payload.cargocollective.com/1/2/64138/2026498/FOTB_03-STYLING.06_o.JPG" data-mid="10077443" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/2026498/FOTB_03-STYLING.07_1024.JPG" width="980" height="653" width_o="980" height_o="653" src_o="http://payload.cargocollective.com/1/2/64138/2026498/FOTB_03-STYLING.07_o.JPG" data-mid="10077444" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/2026498/FOTB_03-STYLING.08_1024.JPG" width="980" height="653" width_o="980" height_o="653" src_o="http://payload.cargocollective.com/1/2/64138/2026498/FOTB_03-STYLING.08_o.JPG" data-mid="10077445" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/2026498/FOTB_03-STYLING.09_1024.JPG" width="980" height="653" width_o="980" height_o="653" src_o="http://payload.cargocollective.com/1/2/64138/2026498/FOTB_03-STYLING.09_o.JPG" data-mid="10077448" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/2026498/FOTB_03-STYLING.10_1024.JPG" width="980" height="653" width_o="980" height_o="653" src_o="http://payload.cargocollective.com/1/2/64138/2026498/FOTB_03-STYLING.10_o.JPG" data-mid="10077450" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/2026498/FOTB_03-STYLING.11_1024.JPG" width="980" height="653" width_o="980" height_o="653" src_o="http://payload.cargocollective.com/1/2/64138/2026498/FOTB_03-STYLING.11_o.JPG" data-mid="10077451" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/2026498/FOTB_03-STYLING.12_1024.JPG" width="980" height="653" width_o="980" height_o="653" src_o="http://payload.cargocollective.com/1/2/64138/2026498/FOTB_03-STYLING.12_o.JPG" data-mid="10077454" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/2026498/FOTB_03-STYLING.13_1024.JPG" width="980" height="653" width_o="980" height_o="653" src_o="http://payload.cargocollective.com/1/2/64138/2026498/FOTB_03-STYLING.13_o.JPG" data-mid="10077457" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/2026498/FOTB_03-STYLING.14_1024.JPG" width="980" height="653" width_o="980" height_o="653" src_o="http://payload.cargocollective.com/1/2/64138/2026498/FOTB_03-STYLING.14_o.JPG" data-mid="10077458" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/2026498/FOTB_03-STYLING.15_1024.JPG" width="980" height="653" width_o="980" height_o="653" src_o="http://payload.cargocollective.com/1/2/64138/2026498/FOTB_03-STYLING.15_o.JPG" data-mid="10077459" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/2026498/FOTB_03-STYLING.16_1024.JPG" width="980" height="653" width_o="980" height_o="653" src_o="http://payload.cargocollective.com/1/2/64138/2026498/FOTB_03-STYLING.16_o.JPG" data-mid="10077460" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/2026498/FOTB_03-STYLING.17_1024.JPG" width="980" height="653" width_o="980" height_o="653" src_o="http://payload.cargocollective.com/1/2/64138/2026498/FOTB_03-STYLING.17_o.JPG" data-mid="10077461" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/2026498/FOTB_03-STYLING.18_1024.JPG" width="980" height="653" width_o="980" height_o="653" src_o="http://payload.cargocollective.com/1/2/64138/2026498/FOTB_03-STYLING.18_o.JPG" data-mid="10077463" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/2026498/FOTB_03-STYLING.19_1024.JPG" width="980" height="653" width_o="980" height_o="653" src_o="http://payload.cargocollective.com/1/2/64138/2026498/FOTB_03-STYLING.19_o.JPG" data-mid="10077464" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/2026498/FOTB_03-STYLING.20_1024.JPG" width="980" height="653" width_o="980" height_o="653" src_o="http://payload.cargocollective.com/1/2/64138/2026498/FOTB_03-STYLING.20_o.JPG" data-mid="10077465" border="0" align="left"/> THE DANCE Hysterica Dance Company founder Kitty McNamee came on to breathe an amazing life into the concept. Instantly seeing the dramatic prose behind an abstract idea, she put together a cast of passionate dancers that took to their roles perfectly. Utilizing the pre-vis GMUNK created, she was able to coach her dancers to hit the specific moments that would visually tell the story. Between those moments, however, she was able to create a performance that not only captivates but manages to maintain character. <img src="http://payload.cargocollective.com/1/2/64138/2026498/FOTB_04-SHOOT.03_1024.JPG" width="980" height="653" width_o="980" height_o="653" src_o="http://payload.cargocollective.com/1/2/64138/2026498/FOTB_04-SHOOT.03_o.JPG" data-mid="10077469" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/2026498/FOTB_04-SHOOT.04_1024.JPG" width="980" height="653" width_o="980" height_o="653" src_o="http://payload.cargocollective.com/1/2/64138/2026498/FOTB_04-SHOOT.04_o.JPG" data-mid="10077470" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/2026498/FOTB_04-SHOOT.05_1024.JPG" width="980" height="653" width_o="980" height_o="653" src_o="http://payload.cargocollective.com/1/2/64138/2026498/FOTB_04-SHOOT.05_o.JPG" data-mid="10077471" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/2026498/FOTB_04-SHOOT.06_1024.JPG" width="980" height="653" width_o="980" height_o="653" src_o="http://payload.cargocollective.com/1/2/64138/2026498/FOTB_04-SHOOT.06_o.JPG" data-mid="10077473" border="0" align="left"/> THE SHOOT Cinematic Texture: In collaboration with talented Cinematographer Kevin Gosselin, director Munkowitz managed to utilize all the advantages of the Arri Alexa system. Shooting for the proper stop to maintain a cinematic level of depth-of-field, they kept camera movements natural - a fair balance of handheld and smooth steadicam, helped by the use of an Easy-Rig system. In the preparation it was very important for both to utilize as many in-camera properties to get the most dynamic film. As such, a Fish-Eye lens was used to mimic the POV of the hero. Low-Frame rate was utilized to mimic the photographers slow-shutter, creating a frenetic streaking during chaotic moments. High-Frame rates were used to create striking slow-motion moments that added that extra exclamation on poignant story arcs. <img src="http://payload.cargocollective.com/1/2/64138/2026498/FOTB_04-SHOOT.02_1024.JPG" width="980" height="653" width_o="980" height_o="653" src_o="http://payload.cargocollective.com/1/2/64138/2026498/FOTB_04-SHOOT.02_o.JPG" data-mid="10077467" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/2026498/FOTB_04-SHOOT.01_1024.JPG" width="980" height="653" width_o="980" height_o="653" src_o="http://payload.cargocollective.com/1/2/64138/2026498/FOTB_04-SHOOT.01_o.JPG" data-mid="10077466" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/2026498/FOTB_04-SHOOT.09_1024.JPG" width="980" height="653" width_o="980" height_o="653" src_o="http://payload.cargocollective.com/1/2/64138/2026498/FOTB_04-SHOOT.09_o.JPG" data-mid="10077479" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/2026498/FOTB_04-SHOOT.11_1024.JPG" width="980" height="653" width_o="980" height_o="653" src_o="http://payload.cargocollective.com/1/2/64138/2026498/FOTB_04-SHOOT.11_o.JPG" data-mid="10077483" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/2026498/FOTB_04-SHOOT.14_1024.JPG" width="980" height="653" width_o="980" height_o="653" src_o="http://payload.cargocollective.com/1/2/64138/2026498/FOTB_04-SHOOT.14_o.JPG" data-mid="10077489" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/2026498/FOTB_04-SHOOT.18_1024.JPG" width="980" height="653" width_o="980" height_o="653" src_o="http://payload.cargocollective.com/1/2/64138/2026498/FOTB_04-SHOOT.18_o.JPG" data-mid="10077493" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/2026498/FOTB_04-SHOOT.16_1024.JPG" width="980" height="653" width_o="980" height_o="653" src_o="http://payload.cargocollective.com/1/2/64138/2026498/FOTB_04-SHOOT.16_o.JPG" data-mid="10077491" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/2026498/FOTB_04-SHOOT.17_1024.JPG" width="980" height="653" width_o="980" height_o="653" src_o="http://payload.cargocollective.com/1/2/64138/2026498/FOTB_04-SHOOT.17_o.JPG" data-mid="10077492" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/2026498/FOTB_04-SHOOT.19_1024.JPG" width="980" height="653" width_o="980" height_o="653" src_o="http://payload.cargocollective.com/1/2/64138/2026498/FOTB_04-SHOOT.19_o.JPG" data-mid="10077494" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/2026498/FOTB_04-SHOOT.20_1024.JPG" width="980" height="653" width_o="980" height_o="653" src_o="http://payload.cargocollective.com/1/2/64138/2026498/FOTB_04-SHOOT.20_o.JPG" data-mid="10077495" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/2026498/FOTB_04-SHOOT.21_1024.JPG" width="980" height="653" width_o="980" height_o="653" src_o="http://payload.cargocollective.com/1/2/64138/2026498/FOTB_04-SHOOT.21_o.JPG" data-mid="10077497" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/2026498/FOTB_04-SHOOT.22_1024.JPG" width="980" height="653" width_o="980" height_o="653" src_o="http://payload.cargocollective.com/1/2/64138/2026498/FOTB_04-SHOOT.22_o.JPG" data-mid="10077498" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/2026498/FOTB_04-SHOOT.23_1024.JPG" width="980" height="653" width_o="980" height_o="653" src_o="http://payload.cargocollective.com/1/2/64138/2026498/FOTB_04-SHOOT.23_o.JPG" data-mid="10077500" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/2026498/FOTB_04-SHOOT.24_1024.JPG" width="980" height="653" width_o="980" height_o="653" src_o="http://payload.cargocollective.com/1/2/64138/2026498/FOTB_04-SHOOT.24_o.JPG" data-mid="10077502" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/2026498/FOTB_04-SHOOT.25_1024.JPG" width="980" height="653" width_o="980" height_o="653" src_o="http://payload.cargocollective.com/1/2/64138/2026498/FOTB_04-SHOOT.25_o.JPG" data-mid="10077503" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/2026498/FOTB_04-SHOOT.27_1024.JPG" width="980" height="653" width_o="980" height_o="653" src_o="http://payload.cargocollective.com/1/2/64138/2026498/FOTB_04-SHOOT.27_o.JPG" data-mid="10077506" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/2026498/FOTB_04-SHOOT.29_1024.JPG" width="980" height="653" width_o="980" height_o="653" src_o="http://payload.cargocollective.com/1/2/64138/2026498/FOTB_04-SHOOT.29_o.JPG" data-mid="10077510" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/2026498/FOTB_04-SHOOT.30_1024.JPG" width="980" height="653" width_o="980" height_o="653" src_o="http://payload.cargocollective.com/1/2/64138/2026498/FOTB_04-SHOOT.30_o.JPG" data-mid="10077513" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/2026498/FOTB_04-SHOOT.31_1024.JPG" width="980" height="653" width_o="980" height_o="653" src_o="http://payload.cargocollective.com/1/2/64138/2026498/FOTB_04-SHOOT.31_o.JPG" data-mid="10077514" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/2026498/FOTB_04-SHOOT.32_1024.JPG" width="980" height="653" width_o="980" height_o="653" src_o="http://payload.cargocollective.com/1/2/64138/2026498/FOTB_04-SHOOT.32_o.JPG" data-mid="10077515" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/2026498/FOTB_04-SHOOT.34_1024.JPG" width="980" height="653" width_o="980" height_o="653" src_o="http://payload.cargocollective.com/1/2/64138/2026498/FOTB_04-SHOOT.34_o.JPG" data-mid="10077517" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/2026498/FOTB_04-SHOOT.35_1024.JPG" width="980" height="653" width_o="980" height_o="653" src_o="http://payload.cargocollective.com/1/2/64138/2026498/FOTB_04-SHOOT.35_o.JPG" data-mid="10077518" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/2026498/FOTB_04-SHOOT.36_1024.JPG" width="980" height="653" width_o="980" height_o="653" src_o="http://payload.cargocollective.com/1/2/64138/2026498/FOTB_04-SHOOT.36_o.JPG" data-mid="10077519" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/2026498/FOTB_04-SHOOT.37_1024.JPG" width="980" height="653" width_o="980" height_o="653" src_o="http://payload.cargocollective.com/1/2/64138/2026498/FOTB_04-SHOOT.37_o.JPG" data-mid="10077520" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/2026498/FOTB_04-SHOOT.33_1024.JPG" width="980" height="653" width_o="980" height_o="653" src_o="http://payload.cargocollective.com/1/2/64138/2026498/FOTB_04-SHOOT.33_o.JPG" data-mid="10077516" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/2026498/FOTB_04-SHOOT.38_1024.JPG" width="980" height="653" width_o="980" height_o="653" src_o="http://payload.cargocollective.com/1/2/64138/2026498/FOTB_04-SHOOT.38_o.JPG" data-mid="10077521" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/2026498/FOTB_04-SHOOT.39_1024.JPG" width="980" height="653" width_o="980" height_o="653" src_o="http://payload.cargocollective.com/1/2/64138/2026498/FOTB_04-SHOOT.39_o.JPG" data-mid="10077522" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/2026498/FOTB_04-SHOOT.40_1024.JPG" width="980" height="653" width_o="980" height_o="653" src_o="http://payload.cargocollective.com/1/2/64138/2026498/FOTB_04-SHOOT.40_o.JPG" data-mid="10077523" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/2026498/FOTB_04-SHOOT.41_1024.JPG" width="980" height="653" width_o="980" height_o="653" src_o="http://payload.cargocollective.com/1/2/64138/2026498/FOTB_04-SHOOT.41_o.JPG" data-mid="10077524" border="0" align="left"/> THE MEMORIES Union of Talents: Ultimately this piece was about the collaboration of the supremely talented individuals who collectively poured in their best for this passion project. Everyone involved had a positive and pro-active attitude from start to finish, and that certainly represented well in the final piece... <img src="http://payload.cargocollective.com/1/2/64138/2026498/FOTB_05-OUTTAKES.01_1024.JPG" width="980" height="653" width_o="980" height_o="653" src_o="http://payload.cargocollective.com/1/2/64138/2026498/FOTB_05-OUTTAKES.01_o.JPG" data-mid="10077526" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/2026498/FOTB_05-OUTTAKES.12_1024.JPG" width="980" height="653" width_o="980" height_o="653" src_o="http://payload.cargocollective.com/1/2/64138/2026498/FOTB_05-OUTTAKES.12_o.JPG" data-mid="10077531" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/2026498/FOTB_05-OUTTAKES.15_1024.JPG" width="980" height="653" width_o="980" height_o="653" src_o="http://payload.cargocollective.com/1/2/64138/2026498/FOTB_05-OUTTAKES.15_o.JPG" data-mid="10077537" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/2026498/FOTB_05-OUTTAKES.14_1024.JPG" width="980" height="653" width_o="980" height_o="653" src_o="http://payload.cargocollective.com/1/2/64138/2026498/FOTB_05-OUTTAKES.14_o.JPG" data-mid="10077535" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/2026498/FOTB_04-SHOOT.42_1024.JPG" width="980" height="653" width_o="980" height_o="653" src_o="http://payload.cargocollective.com/1/2/64138/2026498/FOTB_04-SHOOT.42_o.JPG" data-mid="10077525" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/2026498/FOTB_05-OUTTAKES.03_1024.JPG" width="980" height="653" width_o="980" height_o="653" src_o="http://payload.cargocollective.com/1/2/64138/2026498/FOTB_05-OUTTAKES.03_o.JPG" data-mid="10077528" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/2026498/FOTB_05-OUTTAKES.13_1024.JPG" width="980" height="653" width_o="980" height_o="653" src_o="http://payload.cargocollective.com/1/2/64138/2026498/FOTB_05-OUTTAKES.13_o.JPG" data-mid="10077534" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/2026498/FOTB_05-OUTTAKES.06_1024.JPG" width="980" height="653" width_o="980" height_o="653" src_o="http://payload.cargocollective.com/1/2/64138/2026498/FOTB_05-OUTTAKES.06_o.JPG" data-mid="10077529" border="0" align="left"/> Camera Techniques: Extensive camera tests were required to dial in the various techniques used in the production. So naturally, Ultralloyd and Munkowitz were the guinea pigs for all of their informative experiments. Fast forward and mix in the discovery of an incredible track and an edit was bound to happen: FOTB Titles Credit list Director: Bradley G Munkowitz Executive Producer: Matt Winkel Director of Photography: Kevin Gosselin Assistant Director: Lloyd DeSouza Assistant Creative Director: Nick Losq Choreographer: Kitty McNamee Assistant Choreographer: Hunter Hamilton Dance Principal Male: Zak Ryan Schlegel Dance Reaper: Mecca Vazie Andrews Dance Gazelle 1: Reshma Gajjar Dance Gazelle 2: Tara Avise Dance Fireball: Denna Thomsen Wardrobe/Costume: Mindy Le Brock Wardrobe/Costume: Diana Contreras Makeup: Heiddis Ros Reynisdotti Makeup: Janna Velasquez Hair: Sean James Visual Production: BLACK SWAN Executive Producer: Matt Winkel Producer: Lloyd DeSouza Creative Director: Nick Losq Design Director: Bradley G Munkowitz VFX Supervisor: Chris Clyne Typography Designer: Brian Gossett Editor: Bradley G Munkowitz Music / Sound Design: Keith Ruggiero Lead Animation: Bradley G Munkowitz Colorist / Finishing: Bradley G Munkowitz Process Photography: Nick Losq, Brandon Guthrie Live Action Production: Rabbit Content CEO/Executive Producer: Douglas Howell Executive Producer: Joby Barnhart Chief Financial Officer: Eric Filler Lighting Production: Embrace The Void Lighting Lead: Kyle Ruebsmaen Lighting Lead: Michael Fullman Master Stripper: Chris Clyne Lead Ball Assembler: Nick Losq MC Butt Clamper: Matt Winkel Master Scissor Lift Operator: Lloyd DeSouza Lead Balls Leveler: Bradley G Munkowitz King Crimp: Kevin Gosselin CAMERA: Kevin Gosselin Camera STAGE: Ben Kitay Studios LENSES/EASY RIG: Indie Rentals CAMERA ACC: Sammy's Camera http://www.blackswan.tv/PEOPLE-FOR-BIKES-Colle-McVoy http://www.blackswan.tv/following/blackswan.tv/PEOPLE-FOR-BIKES-Colle-McVoy Tue, 21 Jun 2011 14:15:20 +0000 B S 1426793 Black Swan collaborates with talent from Rabbit to visualize urban renewal and change by bike use through live projections.Info: PeopleForBikes.Org first approached Rabbit Content with the concept of a stationary bicycle that would sit alone on the street. A curious passerby would then take the initiative and jump on, starting to pedal. Massive art murals would descend from rooftops and cover buildings as the wheels began to spin - painting scenes of natural life coupled with urban renewal. Rabbit Content and Black Swan immediately saw an element that needed adjustment. Biking is a celebration of movement, freedom, exploration and exercise. Immediately the process shifted to a biker in motion. Stationary murals transformed to moving pieces of art that would manifest as the bike passed locations. With a spark of brilliance an idea was born: live light projection as the art. To show the diversity of bike riding culture the single rider became three riders: a daily commuter, a casual rider and BMX riders. Peopleforbikes.org was pleasantly surprised at this iteration of their ideal and the proverbial wheels starting moving for Black Swan director Nick Losq and Rabbit Content co-director Trevor McMahan. Illustrative Development: Animation that bordered on whimsical, innocent and fun became a foundation that the final product was built on.  Brian Gossett, a supremely talented artist whose touch meshed well with Nick and Trevor's vision, was brought in to illustrate the elements.  Under the guidance of design director Bradley Munkowitz, the unique characters began to fit into the theme of renewal: flora and fauna that would provide a stark and bright contrast to the dark and empty concrete jungle. <img src="http://payload.cargocollective.com/1/2/64138/1426793/17_PEOPLE4BIKES_Illustration_01_1024.JPG" width="980" height="547" width_o="980" height_o="547" src_o="http://payload.cargocollective.com/1/2/64138/1426793/17_PEOPLE4BIKES_Illustration_01_o.JPG" data-mid="6953609" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/1426793/17_PEOPLE4BIKES_Illustration_02_1024.JPG" width="980" height="547" width_o="980" height_o="547" src_o="http://payload.cargocollective.com/1/2/64138/1426793/17_PEOPLE4BIKES_Illustration_02_o.JPG" data-mid="6953610" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/1426793/17_PEOPLE4BIKES_Illustration_03_1024.JPG" width="980" height="547" width_o="980" height_o="547" src_o="http://payload.cargocollective.com/1/2/64138/1426793/17_PEOPLE4BIKES_Illustration_03_o.JPG" data-mid="6953612" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/1426793/17_PEOPLE4BIKES_Illustration_04_4_1024.JPG" width="980" height="547" width_o="980" height_o="547" src_o="http://payload.cargocollective.com/1/2/64138/1426793/17_PEOPLE4BIKES_Illustration_04_4_o.JPG" data-mid="6953970" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/1426793/17_PEOPLE4BIKES_Illustration_05_1024.JPG" width="980" height="547" width_o="980" height_o="547" src_o="http://payload.cargocollective.com/1/2/64138/1426793/17_PEOPLE4BIKES_Illustration_05_o.JPG" data-mid="6953621" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/1426793/17_PEOPLE4BIKES_Illustration_06_1024.JPG" width="980" height="547" width_o="980" height_o="547" src_o="http://payload.cargocollective.com/1/2/64138/1426793/17_PEOPLE4BIKES_Illustration_06_o.JPG" data-mid="6953622" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/1426793/17_PEOPLE4BIKES_Illustration_07_7_1024.JPG" width="980" height="547" width_o="980" height_o="547" src_o="http://payload.cargocollective.com/1/2/64138/1426793/17_PEOPLE4BIKES_Illustration_07_7_o.JPG" data-mid="6953969" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/1426793/17_PEOPLE4BIKES_Illustration_08_8_1024.JPG" width="980" height="547" width_o="980" height_o="547" src_o="http://payload.cargocollective.com/1/2/64138/1426793/17_PEOPLE4BIKES_Illustration_08_8_o.JPG" data-mid="6953966" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/1426793/17_PEOPLE4BIKES_Illustration_09_1024.JPG" width="980" height="547" width_o="980" height_o="547" src_o="http://payload.cargocollective.com/1/2/64138/1426793/17_PEOPLE4BIKES_Illustration_09_o.JPG" data-mid="6953631" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/1426793/17_PEOPLE4BIKES_Illustration_10_10_1024.JPG" width="980" height="547" width_o="980" height_o="547" src_o="http://payload.cargocollective.com/1/2/64138/1426793/17_PEOPLE4BIKES_Illustration_10_10_o.JPG" data-mid="6953965" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/1426793/17_PEOPLE4BIKES_Illustration_11_1024.JPG" width="980" height="547" width_o="980" height_o="547" src_o="http://payload.cargocollective.com/1/2/64138/1426793/17_PEOPLE4BIKES_Illustration_11_o.JPG" data-mid="6953641" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/1426793/17_PEOPLE4BIKES_Illustration_12_12_1024.JPG" width="980" height="547" width_o="980" height_o="547" src_o="http://payload.cargocollective.com/1/2/64138/1426793/17_PEOPLE4BIKES_Illustration_12_12_o.JPG" data-mid="6953964" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/1426793/17_PEOPLE4BIKES_Illustration_13_1024.JPG" width="980" height="547" width_o="980" height_o="547" src_o="http://payload.cargocollective.com/1/2/64138/1426793/17_PEOPLE4BIKES_Illustration_13_o.JPG" data-mid="6953649" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/1426793/17_PEOPLE4BIKES_Illustration_15_1024.JPG" width="980" height="547" width_o="980" height_o="547" src_o="http://payload.cargocollective.com/1/2/64138/1426793/17_PEOPLE4BIKES_Illustration_15_o.JPG" data-mid="6953659" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/1426793/17_PEOPLE4BIKES_Illustration_16_1024.JPG" width="980" height="547" width_o="980" height_o="547" src_o="http://payload.cargocollective.com/1/2/64138/1426793/17_PEOPLE4BIKES_Illustration_16_o.JPG" data-mid="6953669" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/1426793/17_PEOPLE4BIKES_Illustration_17_1024.JPG" width="980" height="547" width_o="980" height_o="547" src_o="http://payload.cargocollective.com/1/2/64138/1426793/17_PEOPLE4BIKES_Illustration_17_o.JPG" data-mid="6953679" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/1426793/17_PEOPLE4BIKES_Illustration_18_1024.JPG" width="980" height="547" width_o="980" height_o="547" src_o="http://payload.cargocollective.com/1/2/64138/1426793/17_PEOPLE4BIKES_Illustration_18_o.JPG" data-mid="6953688" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/1426793/17_PEOPLE4BIKES_Illustration_22_1024.JPG" width="980" height="547" width_o="980" height_o="547" src_o="http://payload.cargocollective.com/1/2/64138/1426793/17_PEOPLE4BIKES_Illustration_22_o.JPG" data-mid="6953689" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/1426793/17_PEOPLE4BIKES_Illustration_23_1024.JPG" width="980" height="547" width_o="980" height_o="547" src_o="http://payload.cargocollective.com/1/2/64138/1426793/17_PEOPLE4BIKES_Illustration_23_o.JPG" data-mid="6953691" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/1426793/17_PEOPLE4BIKES_Illustration_24_1024.JPG" width="980" height="547" width_o="980" height_o="547" src_o="http://payload.cargocollective.com/1/2/64138/1426793/17_PEOPLE4BIKES_Illustration_24_o.JPG" data-mid="6953692" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/1426793/17_PEOPLE4BIKES_Illustration_25_1024.JPG" width="980" height="547" width_o="980" height_o="547" src_o="http://payload.cargocollective.com/1/2/64138/1426793/17_PEOPLE4BIKES_Illustration_25_o.JPG" data-mid="6953695" border="0" align="left"/> Projection / Convergence: By building on bicycle elements (gears, pedals, handlebars, etc…) the natural elements began to take a unique shape that personified the mission.  Black Swan then began the process of breathing life into these elements through animation.  Landscapes were created that would serve to show a lasting and immediate change in the urban environment, as well as the generation of a convergence point where all the varied elements would coalesce into a livable space.   Keeping with the theme of nature, a park seemed to be the obvious choice as it combined the elements of lighting and concrete of an urban environment with hills, grass, blooming sunlight and a calm stream. Key to the process of execution was live testing on tech scouts.  Black Swan hit the streets to scout the perfect locations in downtown Los Angeles.  With some test animation the projection height, width and brightness were measured and adjusted per the initial animation tests. <img src="http://payload.cargocollective.com/1/2/64138/1426793/17_PEOPLE4BIKES_Process_01_1024.JPG" width="982" height="655" width_o="982" height_o="655" src_o="http://payload.cargocollective.com/1/2/64138/1426793/17_PEOPLE4BIKES_Process_01_o.JPG" data-mid="6955642" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/1426793/17_PEOPLE4BIKES_Process_02_1024.JPG" width="982" height="655" width_o="982" height_o="655" src_o="http://payload.cargocollective.com/1/2/64138/1426793/17_PEOPLE4BIKES_Process_02_o.JPG" data-mid="6955641" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/1426793/17_PEOPLE4BIKES_Process_03_1024.JPG" width="982" height="655" width_o="982" height_o="655" src_o="http://payload.cargocollective.com/1/2/64138/1426793/17_PEOPLE4BIKES_Process_03_o.JPG" data-mid="6955639" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/1426793/17_PEOPLE4BIKES_Process_04_1024.JPG" width="982" height="655" width_o="982" height_o="655" src_o="http://payload.cargocollective.com/1/2/64138/1426793/17_PEOPLE4BIKES_Process_04_o.JPG" data-mid="6955638" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/1426793/17_PEOPLE4BIKES_Process_05_1024.JPG" width="982" height="655" width_o="982" height_o="655" src_o="http://payload.cargocollective.com/1/2/64138/1426793/17_PEOPLE4BIKES_Process_05_o.JPG" data-mid="6955635" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/1426793/17_PEOPLE4BIKES_Process_06_1024.JPG" width="982" height="655" width_o="982" height_o="655" src_o="http://payload.cargocollective.com/1/2/64138/1426793/17_PEOPLE4BIKES_Process_06_o.JPG" data-mid="6955629" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/1426793/17_PEOPLE4BIKES_Process_07_1024.JPG" width="982" height="655" width_o="982" height_o="655" src_o="http://payload.cargocollective.com/1/2/64138/1426793/17_PEOPLE4BIKES_Process_07_o.JPG" data-mid="6955623" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/1426793/17_PEOPLE4BIKES_Process_08_1024.JPG" width="982" height="655" width_o="982" height_o="655" src_o="http://payload.cargocollective.com/1/2/64138/1426793/17_PEOPLE4BIKES_Process_08_o.JPG" data-mid="6955618" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/1426793/17_PEOPLE4BIKES_Process_10_53_1024.JPG" width="982" height="655" width_o="982" height_o="655" src_o="http://payload.cargocollective.com/1/2/64138/1426793/17_PEOPLE4BIKES_Process_10_53_o.JPG" data-mid="6955717" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/1426793/17_PEOPLE4BIKES_Process_11_1024.JPG" width="982" height="655" width_o="982" height_o="655" src_o="http://payload.cargocollective.com/1/2/64138/1426793/17_PEOPLE4BIKES_Process_11_o.JPG" data-mid="6955604" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/1426793/17_PEOPLE4BIKES_Process_12_1024.JPG" width="982" height="655" width_o="982" height_o="655" src_o="http://payload.cargocollective.com/1/2/64138/1426793/17_PEOPLE4BIKES_Process_12_o.JPG" data-mid="6955603" border="0" align="left"/> The Shoot: In order to manifest one of the most important aspects of peopleforbikes.org, COMMUNITY, Rabbit and Black Swan set up a celebration at the point of convergence for the hero bike riders.  Armed with a cadre of DJs and L.A.'s famous Koji BBQ truck, the team managed to swing a sizable crowd to witness, live, the projections that had been painstakingly put together to meet the expectations of the client. Two long nights of shoots followed.  With the collaboration of DPs Jackson+Karinja (another part of the Rabbit team), Nick and Trevor took over the streets of downtown.  Fluidly moving with the bikers, they captured the fun and free spirit of the ride from the backs of vans, skateboards and free-hand Segways. <img src="http://payload.cargocollective.com/1/2/64138/1426793/17_PEOPLE4BIKES_Process_13_1024.JPG" width="982" height="655" width_o="982" height_o="655" src_o="http://payload.cargocollective.com/1/2/64138/1426793/17_PEOPLE4BIKES_Process_13_o.JPG" data-mid="6955598" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/1426793/17_PEOPLE4BIKES_Process_14_1024.JPG" width="982" height="655" width_o="982" height_o="655" src_o="http://payload.cargocollective.com/1/2/64138/1426793/17_PEOPLE4BIKES_Process_14_o.JPG" data-mid="6955593" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/1426793/17_PEOPLE4BIKES_Process_15_1024.JPG" width="982" height="655" width_o="982" height_o="655" src_o="http://payload.cargocollective.com/1/2/64138/1426793/17_PEOPLE4BIKES_Process_15_o.JPG" data-mid="6955591" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/1426793/17_PEOPLE4BIKES_Process_16_1024.JPG" width="982" height="655" width_o="982" height_o="655" src_o="http://payload.cargocollective.com/1/2/64138/1426793/17_PEOPLE4BIKES_Process_16_o.JPG" data-mid="6955588" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/1426793/17_PEOPLE4BIKES_Process_17_1024.JPG" width="982" height="655" width_o="982" height_o="655" src_o="http://payload.cargocollective.com/1/2/64138/1426793/17_PEOPLE4BIKES_Process_17_o.JPG" data-mid="6955582" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/1426793/17_PEOPLE4BIKES_Process_18_1024.JPG" width="982" height="655" width_o="982" height_o="655" src_o="http://payload.cargocollective.com/1/2/64138/1426793/17_PEOPLE4BIKES_Process_18_o.JPG" data-mid="6955579" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/1426793/17_PEOPLE4BIKES_Process_19_1024.JPG" width="982" height="655" width_o="982" height_o="655" src_o="http://payload.cargocollective.com/1/2/64138/1426793/17_PEOPLE4BIKES_Process_19_o.JPG" data-mid="6955577" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/1426793/17_PEOPLE4BIKES_Process_20_1024.JPG" width="982" height="655" width_o="982" height_o="655" src_o="http://payload.cargocollective.com/1/2/64138/1426793/17_PEOPLE4BIKES_Process_20_o.JPG" data-mid="6955572" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/1426793/17_PEOPLE4BIKES_Process_21_1024.JPG" width="982" height="655" width_o="982" height_o="655" src_o="http://payload.cargocollective.com/1/2/64138/1426793/17_PEOPLE4BIKES_Process_21_o.JPG" data-mid="6955568" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/1426793/17_PEOPLE4BIKES_Process_22_1024.JPG" width="982" height="655" width_o="982" height_o="655" src_o="http://payload.cargocollective.com/1/2/64138/1426793/17_PEOPLE4BIKES_Process_22_o.JPG" data-mid="6955566" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/1426793/17_PEOPLE4BIKES_Process_23_1024.JPG" width="982" height="655" width_o="982" height_o="655" src_o="http://payload.cargocollective.com/1/2/64138/1426793/17_PEOPLE4BIKES_Process_23_o.JPG" data-mid="6955558" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/1426793/17_PEOPLE4BIKES_Process_24_1024.JPG" width="982" height="655" width_o="982" height_o="655" src_o="http://payload.cargocollective.com/1/2/64138/1426793/17_PEOPLE4BIKES_Process_24_o.JPG" data-mid="6955555" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/1426793/17_PEOPLE4BIKES_Process_25_1024.JPG" width="982" height="655" width_o="982" height_o="655" src_o="http://payload.cargocollective.com/1/2/64138/1426793/17_PEOPLE4BIKES_Process_25_o.JPG" data-mid="6955553" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/1426793/17_PEOPLE4BIKES_Process_26_1024.JPG" width="982" height="655" width_o="982" height_o="655" src_o="http://payload.cargocollective.com/1/2/64138/1426793/17_PEOPLE4BIKES_Process_26_o.JPG" data-mid="6955548" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/1426793/17_PEOPLE4BIKES_Process_27_1024.JPG" width="982" height="655" width_o="982" height_o="655" src_o="http://payload.cargocollective.com/1/2/64138/1426793/17_PEOPLE4BIKES_Process_27_o.JPG" data-mid="6955543" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/1426793/17_PEOPLE4BIKES_Process_28_1024.JPG" width="982" height="655" width_o="982" height_o="655" src_o="http://payload.cargocollective.com/1/2/64138/1426793/17_PEOPLE4BIKES_Process_28_o.JPG" data-mid="6955539" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/1426793/17_PEOPLE4BIKES_Process_29_1024.JPG" width="982" height="655" width_o="982" height_o="655" src_o="http://payload.cargocollective.com/1/2/64138/1426793/17_PEOPLE4BIKES_Process_29_o.JPG" data-mid="6955532" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/1426793/17_PEOPLE4BIKES_Process_30_1024.JPG" width="982" height="655" width_o="982" height_o="655" src_o="http://payload.cargocollective.com/1/2/64138/1426793/17_PEOPLE4BIKES_Process_30_o.JPG" data-mid="6955528" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/1426793/17_PEOPLE4BIKES_Process_31_1024.JPG" width="982" height="655" width_o="982" height_o="655" src_o="http://payload.cargocollective.com/1/2/64138/1426793/17_PEOPLE4BIKES_Process_31_o.JPG" data-mid="6955526" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/1426793/17_PEOPLE4BIKES_Process_32_1024.JPG" width="982" height="655" width_o="982" height_o="655" src_o="http://payload.cargocollective.com/1/2/64138/1426793/17_PEOPLE4BIKES_Process_32_o.JPG" data-mid="6955523" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/1426793/17_PEOPLE4BIKES_Process_33_1024.JPG" width="982" height="655" width_o="982" height_o="655" src_o="http://payload.cargocollective.com/1/2/64138/1426793/17_PEOPLE4BIKES_Process_33_o.JPG" data-mid="6955520" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/1426793/17_PEOPLE4BIKES_Process_34_1024.JPG" width="982" height="655" width_o="982" height_o="655" src_o="http://payload.cargocollective.com/1/2/64138/1426793/17_PEOPLE4BIKES_Process_34_o.JPG" data-mid="6955518" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/1426793/17_PEOPLE4BIKES_Process_35_1024.JPG" width="982" height="655" width_o="982" height_o="655" src_o="http://payload.cargocollective.com/1/2/64138/1426793/17_PEOPLE4BIKES_Process_35_o.JPG" data-mid="6955516" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/1426793/17_PEOPLE4BIKES_Process_36_1024.JPG" width="982" height="655" width_o="982" height_o="655" src_o="http://payload.cargocollective.com/1/2/64138/1426793/17_PEOPLE4BIKES_Process_36_o.JPG" data-mid="6955513" border="0" align="left"/> P4B BEHIND THE SCENES "The altruistic aspect of this job really motivated us to do great work above and beyond. Additionally, exercising our post muscles in the pre-production stage for live animation projections on shoot day was an exciting experience that, we feel, turned out to be a great success. Seeing the reactions of the gathered crowd during the shoot and watching the final project really makes me proud to be a part of this." - Nick Losq. GRAPHICS / ILLUSTRATION PROCESS "To integrate the bicycle message, and make it ownable to the clients, we grew our natural and living world from the silhouettes and shapes of the bicycle. Gears, bicycle helmets, seats, pedals and handlebars became our primary shapes. This allowed us to create a new language, cultivating a living world that would ultimately spring from our bicycle riders and effectively change an urban environment." - Bradley G Munkowitz People For Bikes Credit list Agency: Colle McVoy ECD: Mike Caguin ACD: Brian Ritchi Art Director: Chad Hancock Copywriter: Joel Stacy Producer: TJ Beagan Live Action Production: Rabbit Content CEO/Executive Producer: Douglas Howell Executive Producer: Joby Barnhart Directors: Nick Losq & Trevor McMahan Directors of Photography: +JacksonKarinja Line Producer: Jamie Miller Visual Production: Black Swan Executive Producer: Matt Winkel Creative Director: Nick Losq Design Director: Bradley G Munkowitz Illustrator/Lead Designer: Brian Gossett VFX Supervisor/Technical Director : Chris Clyne Animators: Nick Losq, Bradley G Munkowitz, Chris Clyne Producer: Joyce Pan Creative Development: Lloyd DeSouza Editorial: Final Cut LA Executive Producer: Saima Awan Editor: Arianna Tomasettig Producer: Jennifer Miller Finishing: Animal West Executive Producer: Leslie Sorrentino Colorist: Dan Sumpter Flame Artist: Ben Looram Music: Yessian NYC Executive Producer: Mary Ellen O’Brien Sound Designer/Mixer: Weston Fonger Track Artist: Wood Pigeon http://www.blackswan.tv/RABBIT-Stereo-Branding http://www.blackswan.tv/following/blackswan.tv/RABBIT-Stereo-Branding Tue, 22 Mar 2011 23:34:14 +0000 B S 1204999 Black Swan gets the opportunity to create dynamic 3D branding elements for our partners RABBIT CONTENT.Info: After participating in numerous high-profile stereography and 3D-forward presentations with our friends, partners and representation Rabbit Content, Black Swan was approached to conceptualize and execute branding. Given the iconic, ominous and powerful rabbit imagery, Black Swan created a 3D model, lit to bring gravitas to the sometimes-whimsical creature that represents the production company. Inspired by Rabbit’s ability to bring many creative units and outlets together under one strong banner, we decided to bring broken pieces together to FUSE into the image under the strobe of a hypnotic light transition. The effect is both strong and mesmerizing. To take it to the next level, we went into the animation and created both Anaglyph and Stereoscopic versions of the sequence. As content ramps up into the third dimension, Black Swan and Rabbit Content both agreed that the branding should be as forward thinking as the creative entities involved in their projects. <img src="http://payload.cargocollective.com/1/2/64138/1204999/rabbitLogo_transparency-dark.png" width="103" height="119" width_o="103" height_o="119" src_o="http://payload.cargocollective.com/1/2/64138/1204999/rabbitLogo_transparency-dark_o.png" data-mid="5821188" border="0" align="left"/> http://www.blackswan.tv/AUTOTRADER-Doner http://www.blackswan.tv/following/blackswan.tv/AUTOTRADER-Doner Wed, 09 Mar 2011 02:00:10 +0000 B S 1040471 Black Swan Creative launches the viewer through a stylized neurological landscape, visualizing the dynamic decision-making process of buying and selling a vehicle through Autotrader.com.Info: Black Swan was tasked with bringing an expansive and exhillirating neuron world to life as we are led through the mind of a car buyer navigating AUTOTRADER.COM. Using a custom written OpenFrameworks application, we were able to design and generate a dynamic neurological world with infinite scalability. Without distracting from the world we’d painstakingly created, giant type and animated screens of key auto-trader information take cues from a light-based neurological language. All the information is paced through a voice-over by Christian Slater. Bradley Munkowitz brought his talent to the set as he directed the live action scenes for the spot. In addition to the location shoots for the bookends to the commercial, we shot about 30 extras on green screen to simulate the large crowd in the 'Serious Shoppers' shot. We also worked with the extremely talented Gerald Abraham and Industry VFX to create a photoreal CG car, passing animation data from Black Swan to their remote setup. In addition, we implemented a real suspension system to simulate the natural push and pull of the SUV through the powerslide and other driving feats. The challenge of creating a spot chock full of information is making it engaging and visually stimulating. By paying attention to the details and tapping into our creativity, Black Swan pulls the viewer through the mental process of buying a car in a unique and exciting way while still educating the consumer. Credit List: Client: AutoTrader.com Chief Marketing Officer: Clark Wood VP, Consumer Marketing: John Kovac Senior Manager, Consumer Marketing: Debbie Hoffman Associate Manager, Consumer Marketing: Chris Evans Agency: Doner Detroit Co-CEO, Chief Creative Officer: Rob Strasberg Creative Director: Mark Cooke Creative Director: Bryan Hutson Producer: Paul Renusch Live Action Production: Rabbit Content CEO/Executive Producer: Douglas Howell Executive Producer: Joby Barnhart Mid-West Representation: Wrywit/Sue Rosen Visual Production: BlackSwan MD/Executive Producer: Matt Winkel Executive Producer: Scott Gemmell Director: Bradley G Munkowitz Creative Director: Nick Losq Director of Photography: Don Davis VFX Supervisor: Chris Clyne Digital Car Specialist: Industry VFX/Gerald Abraham 3D Artists: Nick Losq, Chris Clyne, Sarah Bocket, Christina Lee, Kiel Figgins Screen Design & Animation: Jake Sargeant, Chad Howitt Editorial: Mike Hackett Composite: Rob Nederhorst, Bradley G Munkowitz, Chad Howitt Coordinator: Lloyd D'Souza Storyboard Artist: Jacob Glaser Final Picture: <img src="http://payload.cargocollective.com/1/2/64138/1040471/15_AUTOTRADER_frame_002_1024.JPG" width="980" height="550" width_o="980" height_o="550" src_o="http://payload.cargocollective.com/1/2/64138/1040471/15_AUTOTRADER_frame_002_o.JPG" data-mid="5171248" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/1040471/15_AUTOTRADER_frame_003_1024.JPG" width="980" height="550" width_o="980" height_o="550" src_o="http://payload.cargocollective.com/1/2/64138/1040471/15_AUTOTRADER_frame_003_o.JPG" data-mid="5171251" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/1040471/15_AUTOTRADER_frame_004_1024.JPG" width="980" height="550" width_o="980" height_o="550" src_o="http://payload.cargocollective.com/1/2/64138/1040471/15_AUTOTRADER_frame_004_o.JPG" data-mid="5171254" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/1040471/15_AUTOTRADER_frame_005_1024.JPG" width="980" height="550" width_o="980" height_o="550" src_o="http://payload.cargocollective.com/1/2/64138/1040471/15_AUTOTRADER_frame_005_o.JPG" data-mid="5171256" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/1040471/15_AUTOTRADER_frame_006_1024.JPG" width="980" height="550" width_o="980" height_o="550" src_o="http://payload.cargocollective.com/1/2/64138/1040471/15_AUTOTRADER_frame_006_o.JPG" data-mid="5171257" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/1040471/15_AUTOTRADER_frame_008_1024.JPG" width="980" height="550" width_o="980" height_o="550" src_o="http://payload.cargocollective.com/1/2/64138/1040471/15_AUTOTRADER_frame_008_o.JPG" data-mid="5171263" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/1040471/15_AUTOTRADER_frame_009_1024.JPG" width="980" height="550" width_o="980" height_o="550" src_o="http://payload.cargocollective.com/1/2/64138/1040471/15_AUTOTRADER_frame_009_o.JPG" data-mid="5171265" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/1040471/15_AUTOTRADER_frame_010_1024.JPG" width="980" height="550" width_o="980" height_o="550" src_o="http://payload.cargocollective.com/1/2/64138/1040471/15_AUTOTRADER_frame_010_o.JPG" data-mid="5171268" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/1040471/15_AUTOTRADER_frame_011_1024.JPG" width="980" height="550" width_o="980" height_o="550" src_o="http://payload.cargocollective.com/1/2/64138/1040471/15_AUTOTRADER_frame_011_o.JPG" data-mid="5171270" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/1040471/15_AUTOTRADER_frame_012_1024.JPG" width="980" height="550" width_o="980" height_o="550" src_o="http://payload.cargocollective.com/1/2/64138/1040471/15_AUTOTRADER_frame_012_o.JPG" data-mid="5171274" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/1040471/15_AUTOTRADER_frame_013_1024.JPG" width="980" height="550" width_o="980" height_o="550" src_o="http://payload.cargocollective.com/1/2/64138/1040471/15_AUTOTRADER_frame_013_o.JPG" data-mid="5171276" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/1040471/15_AUTOTRADER_frame_014_1024.JPG" width="980" height="550" width_o="980" height_o="550" src_o="http://payload.cargocollective.com/1/2/64138/1040471/15_AUTOTRADER_frame_014_o.JPG" data-mid="5171278" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/1040471/15_AUTOTRADER_frame_015_1024.JPG" width="980" height="550" width_o="980" height_o="550" src_o="http://payload.cargocollective.com/1/2/64138/1040471/15_AUTOTRADER_frame_015_o.JPG" data-mid="5171279" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/1040471/15_AUTOTRADER_frame_016_1024.JPG" width="980" height="550" width_o="980" height_o="550" src_o="http://payload.cargocollective.com/1/2/64138/1040471/15_AUTOTRADER_frame_016_o.JPG" data-mid="5171281" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/1040471/15_AUTOTRADER_frame_017_1024.JPG" width="980" height="550" width_o="980" height_o="550" src_o="http://payload.cargocollective.com/1/2/64138/1040471/15_AUTOTRADER_frame_017_o.JPG" data-mid="5171282" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/1040471/15_AUTOTRADER_frame_018_1024.JPG" width="980" height="550" width_o="980" height_o="550" src_o="http://payload.cargocollective.com/1/2/64138/1040471/15_AUTOTRADER_frame_018_o.JPG" data-mid="5171286" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/1040471/15_AUTOTRADER_frame_019B_1024.jpg" width="980" height="550" width_o="980" height_o="550" src_o="http://payload.cargocollective.com/1/2/64138/1040471/15_AUTOTRADER_frame_019B_o.jpg" data-mid="5171347" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/1040471/15_AUTOTRADER_frame_020_1024.JPG" width="980" height="550" width_o="980" height_o="550" src_o="http://payload.cargocollective.com/1/2/64138/1040471/15_AUTOTRADER_frame_020_o.JPG" data-mid="5171292" border="0" align="left"/> Set Photography: <img src="http://payload.cargocollective.com/1/2/64138/1040471/AT_on-set_v01_1024.JPG" width="982" height="655" width_o="982" height_o="655" src_o="http://payload.cargocollective.com/1/2/64138/1040471/AT_on-set_v01_o.JPG" data-mid="5010090" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/1040471/AT_on-set_v02_1024.JPG" width="982" height="655" width_o="982" height_o="655" src_o="http://payload.cargocollective.com/1/2/64138/1040471/AT_on-set_v02_o.JPG" data-mid="5010092" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/1040471/AT_on-set_v03_1024.JPG" width="982" height="655" width_o="982" height_o="655" src_o="http://payload.cargocollective.com/1/2/64138/1040471/AT_on-set_v03_o.JPG" data-mid="5010093" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/1040471/AT_on-set_v04_1024.JPG" width="982" height="655" width_o="982" height_o="655" src_o="http://payload.cargocollective.com/1/2/64138/1040471/AT_on-set_v04_o.JPG" data-mid="5010098" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/1040471/AT_on-set_v05_1024.JPG" width="982" height="655" width_o="982" height_o="655" src_o="http://payload.cargocollective.com/1/2/64138/1040471/AT_on-set_v05_o.JPG" data-mid="5010099" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/1040471/AT_on-set_v06_1024.JPG" width="982" height="655" width_o="982" height_o="655" src_o="http://payload.cargocollective.com/1/2/64138/1040471/AT_on-set_v06_o.JPG" data-mid="5010102" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/1040471/AT_on-set_v07_1024.JPG" width="982" height="655" width_o="982" height_o="655" src_o="http://payload.cargocollective.com/1/2/64138/1040471/AT_on-set_v07_o.JPG" data-mid="5010105" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/1040471/AT_on-set_v08_1024.JPG" width="982" height="655" width_o="982" height_o="655" src_o="http://payload.cargocollective.com/1/2/64138/1040471/AT_on-set_v08_o.JPG" data-mid="5010115" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/1040471/AT_on-set_v09_1024.JPG" width="982" height="655" width_o="982" height_o="655" src_o="http://payload.cargocollective.com/1/2/64138/1040471/AT_on-set_v09_o.JPG" data-mid="5010117" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/1040471/AT_on-set_v10_1024.JPG" width="982" height="655" width_o="982" height_o="655" src_o="http://payload.cargocollective.com/1/2/64138/1040471/AT_on-set_v10_o.JPG" data-mid="5010127" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/1040471/AT_on-set_v11_1024.JPG" width="982" height="655" width_o="982" height_o="655" src_o="http://payload.cargocollective.com/1/2/64138/1040471/AT_on-set_v11_o.JPG" data-mid="5010134" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/1040471/AT_on-set_v12_1024.JPG" width="982" height="655" width_o="982" height_o="655" src_o="http://payload.cargocollective.com/1/2/64138/1040471/AT_on-set_v12_o.JPG" data-mid="5010144" border="0" align="left"/> Process Imagery: <img src="http://payload.cargocollective.com/1/2/64138/1040471/AT_process_v02_1024.JPG" width="980" height="707" width_o="980" height_o="707" src_o="http://payload.cargocollective.com/1/2/64138/1040471/AT_process_v02_o.JPG" data-mid="5146681" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/1040471/AT_process_v03_19_1024.JPG" width="980" height="570" width_o="980" height_o="570" src_o="http://payload.cargocollective.com/1/2/64138/1040471/AT_process_v03_19_o.JPG" data-mid="5149094" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/1040471/AT_process_v04_1024.JPG" width="980" height="538" width_o="980" height_o="538" src_o="http://payload.cargocollective.com/1/2/64138/1040471/AT_process_v04_o.JPG" data-mid="5146584" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/1040471/AT_process_v05_1024.JPG" width="980" height="550" width_o="980" height_o="550" src_o="http://payload.cargocollective.com/1/2/64138/1040471/AT_process_v05_o.JPG" data-mid="5146592" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/1040471/AT_process_v06_1024.JPG" width="980" height="550" width_o="980" height_o="550" src_o="http://payload.cargocollective.com/1/2/64138/1040471/AT_process_v06_o.JPG" data-mid="5146597" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/1040471/AT_process_v07_1024.JPG" width="980" height="550" width_o="980" height_o="550" src_o="http://payload.cargocollective.com/1/2/64138/1040471/AT_process_v07_o.JPG" data-mid="5146603" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/1040471/AT_process_v08_23_1024.JPG" width="980" height="549" width_o="980" height_o="549" src_o="http://payload.cargocollective.com/1/2/64138/1040471/AT_process_v08_23_o.JPG" data-mid="5149252" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/1040471/AT_process_v09-cropped_1024.jpg" width="980" height="653" width_o="980" height_o="653" src_o="http://payload.cargocollective.com/1/2/64138/1040471/AT_process_v09-cropped_o.jpg" data-mid="5146793" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/1040471/AT_process_v10_1024.JPG" width="980" height="550" width_o="980" height_o="550" src_o="http://payload.cargocollective.com/1/2/64138/1040471/AT_process_v10_o.JPG" data-mid="5146615" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/1040471/15_AUTOTRADER_storyboard_01_1024.jpg" width="980" height="470" width_o="980" height_o="470" src_o="http://payload.cargocollective.com/1/2/64138/1040471/15_AUTOTRADER_storyboard_01_o.jpg" data-mid="5131910" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/1040471/15_AUTOTRADER_storyboard_02_1024.jpg" width="980" height="470" width_o="980" height_o="470" src_o="http://payload.cargocollective.com/1/2/64138/1040471/15_AUTOTRADER_storyboard_02_o.jpg" data-mid="5131912" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/64138/1040471/15_AUTOTRADER_storyboard_06_1024.jpg" width="980" height="470" width_o="980" height_o="470" src_o="http://payload.cargocollective.com/1/2/64138/1040471/15_AUTOTRADER_storyboard_06_o.jpg" data-mid="5131920" border="0" align="left"/> http://www.blackswan.tv/iMEET-Muhtayzik-Hoffer http://www.blackswan.tv/following/blackswan.tv/iMEET-Muhtayzik-Hoffer Wed, 09 Feb 2011 03:50:11 +0000 B S 872178 An 8-BIT throwback is used to spring us to the future of business online. Faced with creating an innovative campaign for iMeet, Black Swan’s GMUNK draws upon nostalgia to visually mimic the feeling of e-conference overload. By taking a queue off the old 8-Bit MISSILE COMMAND game, email subjects turn into missiles – napalming our audience as they overload the inbox. Though visually simple, the technical details are what make the spot original and unexpected. Email tags, icons, text and the broken interlaced flare of the Game Over screen are all perfected to suite a true recreation of an old favorite. Additionally, we use purposeful pacing and shot selection to build tension as the emails overload and the world explodes. This makes the calming iMeet logo intro even more effective – further reinforcing the idea that, with iMeet, business becomes worry-free. iMeet Credit List: Agency: Muhtayzik | Hoffer Creative Director: Diko Daghlian Producer: Kelli Bratvold Graphic Design / Animation: Black Swan Executive Producer: Matt Winkel Lead Designer / Animation Director: Bradley G Munkowitz Lead Animator: TJ Sochor Sound Design: Chaz Windus Original Design Styleframes / Process <img src="http://payload.cargocollective.com/1/2/64138/872178/13_iMeat_01_1024.jpg" width="980" height="1930" width_o="980" height_o="1930" src_o="http://payload.cargocollective.com/1/2/64138/872178/13_iMeat_01_o.jpg" data-mid="4968156" border="0" align="left"/>